Executive Positioning Services
The difference between a $200K role and a $400K role isn't your qualifications. It's your positioning.
At the executive level, everyone is qualified.
You've got the track record. The results. The leadership experience. The advanced degree.
So why are you still getting passed over for roles you know you can do in your sleep?
Because hiring executives isn't about finding someone qualified. It's about finding someone who is positioned as the obvious choice.
And that's exactly what I help you become.
Why I Do This Work
I'm Anna Kate, and I've spent the last 8 years working with 500+ executives who were undervalued, underestimated, and underselling themselves.
I started The Amplified Voice because I kept seeing the same pattern: brilliant executives - especially women - asking for $25K more when they should be asking for $100K-$150K more. Not because they weren't qualified. But because they didn't know how to position and advocate for their true value.
My background:
8 years specializing in executive positioning
500+ clients across industries
Clients at: Google, Amazon, Meta, Salesforce, Cleveland Clinic, Nike, Abbott, U.S. Bank, W.W. Grainger, Peloton, NBCUniversal, Robert Wood Johnson Foundation, and more
Specialty: Six-figure salary increases ($100K-$300K jumps)
I don't just write résumés. I help executives completely transform how they show up in the market - and that transformation changes their career trajectory forever.
The executives I work with don't get "a little more money." They get the roles, and the compensation, they've been working toward their entire career.
What Strategic Positioning Actually Means
Most executives think they need a better résumé.
What they actually need is a complete repositioning of how they show up in the market.
Strategic positioning means:
Your résumé doesn't just list what you did - it positions you as the strategic leader they're looking for
Your LinkedIn profile attracts executive recruiters instead of getting lost in the noise
When you walk into an interview, you're not "one of the candidates" - you're the one they're trying to
landYou know exactly how to talk about your value in terms that translate to six-figure increases
I've spent 8 years and worked with 500+ executives to develop The Amplified Voice Framework -
the strategic positioning approach that's helped my clients land roles at Google, Amazon, Meta,
Salesforce, Cleveland Clinic, Nike, and Abbott.
The results?
Jenny: Head of Internal Communications → Head of Brand Communications, $120K increase in 6 months
Nicole: Director → Managing Director at U.S. Bank, $300K increase in 5 months
Keith: VP of Sales → President/CEO at a CPG company, $240K increase in under 5 months
These aren't unicorn outcomes. This is what happens when your positioning matches your potential.
Where Are You in Your Career?
The way we work together depends on the level you're targeting.
Targeting VP or SVP Roles
You're moving into senior leadership. You need positioning that demonstrates strategic thinking, organizational impact, and leadership at scale. The jump from Director to VP (or VP to SVP) requires a fundamental shift in how you present yourself.
Targeting C-Suite Roles
You're going for the top. CMO, COO, CFO, President, CEO - these roles require positioning that demonstrates enterprise-level thinking, board-readiness, and transformational leadership. The expectations are different. The scrutiny is higher. Your positioning needs to reflect that.
Two Ways to Work With Me
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Investment:
VP/SVP level: $3,000
C-Suite level: $5,000
What you get:
Executive résumé that positions you strategically (not just lists what you did)
LinkedIn profile optimization that attracts executive recruiters
Personal brand strategy framework
Interview positioning guide
Job search toolkit
Timeline: Delivered within 2-3 weeks
Best for: Executives who are confident navigating their search independently and just need the core positioning documents done right.
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Total Investment:
VP/SVP level: $5,000 (includes $3K positioning package + $2K partnership support)
C-Suite level: $8,000 (includes $5K positioning package + $3K partnership support)
What you get:
Everything in the Strategic Positioning Package, PLUS:
3 monthly strategy calls to refine your approach as your search evolves
Interview preparation and positioning coaching so you walk in as the obvious choice
Negotiation coaching to ensure you capture the full value of your increase (this alone can be worth $50K-$100K)
Ongoing support until you land - I'm with you through the entire process
Timeline: Documents delivered within 2-3 weeks. Partnership continues throughout your search.
Best for: Executives who want strategic partnership and ongoing support through a complex, high-stakes search - especially in this tough market where positioning and interview performance make all the difference.
Why Partnership vs. Documents Only?
Here's what I see happen over and over:
An executive invests in great documents. They look polished. They feel confident.
Then they get into an interview and realize: the documents got them in the door, but they don't know how to position themselves in the conversation.
Or they get an offer and don't know how to negotiate effectively at this level.
Or the search takes longer than expected and they need to adjust their strategy.
The Partnership isn't about hand-holding. It's about having someone in your corner who:
Understands executive hiring at this level
Can help you read signals and adjust your approach
Knows how to position you when the unexpected happens (and it always does)
Will push you to ask for the full value you deserve
My clients in the Partnership typically see 2-3x ROI on their investment through better negotiation alone.
Nicole's $300K increase? Keith's $240K jump? That doesn't happen without strategic support through the entire process.
"But Can't I Just Do This Myself?"
You absolutely could.
You're brilliant. You've built a successful career. You're great at what you do.
Here's what you can't do:
See yourself objectively. You're too close to your own story.
Know what executive recruiters and hiring committees are actually looking for at this level (unless you've been one).
Write about yourself with the same strategic clarity you bring to everything else.
Navigate the politics and positioning of a C-suite search without someone who's seen it hundreds of times.
Here's what happens when executives try to DIY their positioning:
They undersell themselves. Dramatically.
The women I work with come to me asking how to position themselves for a $25K increase. By the time we're done, they're negotiating $100K-$150K more.
That's not because they suddenly got better at their jobs. It's because they finally understood how to position and advocate for the value they already bring.
"Why Should I Invest $5K-$8K in This?"
Fair question. Let me give you the math:
If you land a role with a $100K increase:
Your investment: $5K-$8K
Your return in Year 1 alone: $100K
Your ROI: 12-20x
And it compounds. That $100K increase becomes your new baseline for every role after this.
Over the next 10 years of your career, that's $1M+ in additional earnings from this single positioning investment.
But here's the real question:
What's it costing you NOT to invest?
How many months have you been searching without the traction you expected?
How many interviews have you had where you knew you could do the job but couldn't quite position yourself as the obvious choice?
How much are you leaving on the table because you don't know how to negotiate at this level?
The executives who work with me aren't spending $5K-$8K on résumé services.
They're investing in a strategic partnership that changes their career trajectory forever.
This Probably Isn't Right for You If:
You're looking for a quick transactional fix
You're not actually ready to target roles paying $100K-$300K more
You want someone to write your documents while you stay hands-off (this is collaborative - I need your deep engagement)
You're not willing to advocate for yourself at the level your experience deserves
This is absolutely right for you if:
You know you're capable of more but you're not breaking through
You're tired of being seen as "good" when you should be seen as "exceptional"
You're ready to stop underselling yourself and start capturing your full value
You want a strategic partner who will push you and support you through a high-stakes search
What happens next?
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We'll talk through where you are, where you're going, and whether this is the right fit. No pressure. No hard sell. Just a strategic conversation about your career.
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Strategic Positioning Package ($3K - $5K) or Executive Positioning Partnership ($5K-$8K depending on level).
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You'll receive a detailed intake within 48 hours. Your positioning documents are delivered within 2-3 weeks. If you're in the Partnership, we schedule your first strategy call and begin working together through your search.
Frequently Asked Questions
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Documents are delivered within 2-3 weeks. For Partnership clients, we continue working together monthly (and as needed) until you land.
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Book a discovery call. We'll talk through your situation, your confidence level, the complexity of your search, and what level of support makes sense. I'll give you my honest recommendation.
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Yes, though most of my clients are US-based. We can discuss on the discovery call whether your situation is a fit.
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Perfect. Strategic positioning makes you more attractive to recruiters and hiring committees. Many of my clients are working with recruiters when they come to me - the positioning work complements that relationship.
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Absolutely. Confidentiality is standard. We'll discuss how to position your LinkedIn and search strategy in a way that doesn't raise flags with your current employer.
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Because this is custom strategic work, I don't offer refunds once we begin. That's why the discovery call is so important - we both need to be confident this is the right fit before we start.
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Due to confidentiality, I can't share client documents. You can check out my recommendations on my LinkedIn profile and see the profiles of some earlier clients there. I'm happy to walk you through my approach and methodology on the discovery call, and you'll see testimonials and results throughout this page.
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Many of my clients are. In fact, this is often the perfect time to invest in strategic positioning before you start your search. We can discuss timeline and approach on the discovery call.
Are you ready for what’s next?
The Executives Who Don't Invest in Strategic Positioning
They keep doing what they've been doing.
Applying to roles. Getting a few interviews. Coming in second. Wondering why they're not breaking through.
They undersell themselves. They leave $100K+ on the table. They stay stuck at a level below their potential.
Not because they're not qualified. Because they're not positioned.