5 Key Takeaways for from My Evanston Chamber of Commerce Presentation

Here are the top 5 takeaways from my presentation on LinkedIn for Business with the Evanston Chamber of Commerce yesterday.

1. Small businesses have the biggest opportunity for growth on LinkedIn compared to any other social media. There are 1B users here and only 1% of those users post. There is an incredible ability to be found here, without paying for ads.

2. Why don't you don't need to pay for ads? A Premium account ($60/mo) will allow you to 'see people who viewed your profile.' Your whole profile is a lead magnet. That cost is worth it for your business AND to see if your high school boyfriend is looking at your page. 👀

3. Don't use your business profile to post. Use your personal profile. The reasons are a) personal profiles have more functionality, b) it's more personal and therefore you are making a better connection with your potential clients/customers and c) it allows you to talk about yourself as a business owner in first person, rather than a cold third person.

4. You don't have to have a lot of followers here to have a full pipeline. I have >4,000 followers and my pipeline is full. (Please do message me, I will get back to you, usually within 24 hours!)

5. LinkedIn is fun. I've seen a lot of people saying LinkedIn is 'cringe' lately. I don't know if people just want to use this word, or if people have a hard time showing up here. You don't have to share everything. Pick a few lanes and share in those. Offer advice on how you got to where you are - someone is always behind you and can use it. Offer insights and expertise. And yes, share how to utilize your services/products, consistently.

Phew. We had fun yesterday, right?

Do you have questions about how to build your small business's presence on LinkedIn? Let's chat! DM me and I'll set it up.

And, if you're looking for an engaging, conversational speaker to talk with small businesses about LinkedIn, I'd love to chat.